Our Story

FoosFoot was developed by Samuel and Matthew Heider in direct response to lingering foot and ankle injuries experienced throughout their careers. As former athletes, they are well aware of the devastating impacts of recurring foot and ankle pain. After trying countless remedies from orthotics, stability control shoes, to giving up hobbies like running due to pain, they realized that to truly fix it, they needed to dig deeper. The solution couldn't’ just mask the issue, but would need to actually address the root cause of the problem. The break-through moment came when they realized that to fix their ankle pain, they needed strong muscles above and below the ankle. Strengthening the calf muscles was easy but when it came to foot, there was a dire need and thus FoosFoot was born. Hod & Hod is committed to maximizing athletes’ potential, freeing everyone from foot pain, and bulletproofing from the ground up.